Market-Based Sanitation

AATRISAN

AATRISAN Project

Through our Accelerating Access to Rural Sanitation in Nigeria Project (AATRISAN) project, we are enhancing the quality of lives through improved access to basic sanitation facilities and services. We work alongside communities, sanitation entrepreneurs, and partners to help create an environment in which businesses are supported to provide quality, affordable toilets for households through marketing and promotion, direct sales, and facilitating access to credit.

Through the ‘AARTISAN’ program, we are combining demand creation with strengthening supply chains for sanitation products and services through a market facilitation approach. The approach combines community-led total sanitation (CLTS), behavioral change communication (BCC), and sanitation marketing.

With our extensive experience with creative behavior change campaigns, we are directly supporting demand creation through community events while also supporting sales agents. Working with toilet business owners (TBOs), we motivate and mobilize such businesses to have a renewed focus on the marketing and sales of latrines and provide a range of support from marketing, linking with sales agents, and establishing set commission structures for agents to increase motivation. We also work with local masons to train them on how to carry out latrine upgrades economically. The approach both works to encourage greater household investment in basic sanitation, while supporting local businesses to respond to this new demand.